Email marketing is a popular digital marketing strategy that allows businesses to connect with their audience and promote their brand, products, or services via email. SaaS email marketing is a type of email marketing that is delivered via software as a service (SaaS), making it an efficient and cost-effective option for businesses of all sizes. In this article, we will discuss what email marketing is, the benefits of using SaaS email marketing, and the 20 best companies for SaaS email marketing, along with their features, prices, and services.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. These commercial messages can take many forms, such as newsletters, promotions, product updates, event invitations, and more. It is a cost-effective way for businesses to reach their target audience and promote their brand, products, or services.
The Benefits of Using SaaS Email Marketing
SaaS email marketing is a type of email marketing that is delivered via software as a service (SaaS). This type of email marketing offers several benefits, including:
Cost-effective: SaaS email marketing is often more cost effective than traditional email marketing, as it eliminates the need for businesses to invest in expensive hardware and software.
Scalability: SaaS email marketing can be easily scaled up or down to meet the needs of businesses of all sizes.
Automation: SaaS email marketing platforms often offer powerful automation features, including triggered emails, drip campaigns, and more.
Analytics: SaaS email marketing platforms provide detailed analytics that allows businesses to track the success of their email campaigns and make data-driven decisions.
20 Best SaaS Email Marketing Examples
Here are the 20 Best SaaS Email Marketing Examples
Mailchimp
Mailchimp is a popular SaaS email marketing platform that was founded in 2001. With over 18 million users worldwide, Mailchimp has become one of the most popular email marketing platforms available. Mailchimp offers a user-friendly interface, advanced automation features, and a wide range of templates and integrations to help businesses create effective email campaigns.
One of Mailchimp’s strengths is its email design capabilities. The platform offers a drag-and-drop email designer that allows businesses to create professional-looking emails without any coding skills. Mailchimp also offers advanced automation features, including triggered emails and drip campaigns, which can save businesses time and improve the effectiveness of their email campaigns.
Mailchimp provides detailed analytics that allows businesses to track the success of their email campaigns, including open rates, click-through rates, conversion rates, and more. Additionally, Mailchimp offers integrations with a wide range of third-party tools, including social media platforms, e-commerce platforms, and more.
Mailchimp offers a free plan for up to 2,000 subscribers, which includes basic email marketing features. Paid plans start at $9.99/month for up to 500 subscribers, with pricing increasing based on the number of subscribers and additional features. Overall, Mailchimp is a powerful and affordable option for businesses of all sizes looking to get started with email marketing.
Constant Contact
Constant Contact is an online marketing and email communication platform that was founded in 1995. The company provides a wide range of digital marketing tools that help small businesses create and manage successful email marketing campaigns, surveys, events, and social media promotions. As of 2021, Constant Contact serves more than 500,000 customers in over 180 countries worldwide.
One of the key features of Constant Contact is its easy-to-use drag-and-drop email editor, which allows users to create professional-looking emails without any coding or design skills. The platform also offers a wide selection of customizable email templates, as well as advanced email analytics and list management tools.
In addition to email marketing, Constant Contact also offers tools for social media marketing, event management, and online surveys. The company’s social media marketing tools allow users to create and schedule posts on popular social media platforms like Facebook, Instagram, and Twitter. The platform’s event management tools help users create and promote events, manage ticket sales, and track RSVPs. Finally, Constant Contact’s online survey tools allow users to create and distribute surveys, track responses, and analyze results.
Sendinblue
Sendinblue is a cloud-based email marketing and automation software company that was founded in 2012. The company offers a wide range of marketing and communication tools that help businesses of all sizes grow and engage their customer base. As of 2021, Sendinblue has over 180,000 customers in more than 160 countries worldwide.
One of the key features of Sendinblue is its powerful email marketing automation capabilities. The platform offers a drag-and-drop email editor, customizable email templates, and advanced segmentation and personalization tools. Users can also automate various aspects of their email campaigns, such as sending triggered messages based on user behavior or setting up drip campaigns to nurture leads.
Sendinblue also offers a variety of other marketing and communication tools, including SMS marketing, chat, and CRM integration. Its SMS marketing feature allows users to send targeted text messages to their customers, while the chat feature enables them to communicate with customers in real-time via their website or mobile app. The platform’s CRM integration allows users to manage all their customer data in one place, making it easier to personalize their marketing campaigns and improve customer engagement.
Overall, Sendinblue is a powerful and user-friendly marketing automation platform that helps businesses streamline their digital marketing efforts and engage their customers across multiple channels.
HubSpot
HubSpot is a leading provider of cloud-based marketing, sales, and customer service software. Founded in 2006, the company is headquartered in Cambridge, Massachusetts, and serves customers around the world.
HubSpot’s software suite includes tools for inbound marketing, customer relationship management (CRM), sales automation, and customer service. The company’s inbound marketing software helps businesses attract and engage customers through content marketing, social media, and search engine optimization. The CRM tools offer a centralized database of customer interactions and insights, while the sales automation software streamlines the sales process with features like lead tracking and email templates. The customer service software helps businesses manage customer inquiries and support requests.
HubSpot has become known for its commitment to the inbound marketing methodology, which emphasizes creating helpful and educational content to attract and engage potential customers. The company has also been recognized for its unique company culture, which emphasizes transparency, autonomy, and employee empowerment.
Over the years, HubSpot has grown rapidly, with a significant presence in both the United States and international markets. The company is publicly traded on the New York Stock Exchange under the ticker symbol HUBS.
Campaign Monitor
Campaign Monitor is a leading email marketing and automation software company, founded in 2004 and headquartered in Sydney, Australia. The company serves over 250,000 customers worldwide, ranging from small businesses to large enterprises.
Campaign Monitor offers a range of email marketing tools, including email design templates, list management, and email automation features. The platform also includes analytics and reporting capabilities to help businesses track the success of their email campaigns and optimize future efforts.
One of the key strengths of Campaign Monitor is its intuitive interface and ease of use, making it accessible to businesses of all sizes and experience levels. The platform also offers a range of integrations with other marketing and sales tools, such as Salesforce, Shopify, and WordPress.
In addition to its email marketing capabilities, Campaign Monitor has also expanded into other areas of marketing automation, such as customer journey mapping and behavioral tracking. The company has received numerous awards for its innovative approach to marketing technology and customer service.
Campaign Monitor has a global presence, with offices in Australia, the United States, and the United Kingdom. The company has also made a commitment to sustainability, with a focus on reducing its carbon footprint and supporting renewable energy initiatives.
AWeber
AWeber is an email marketing software that was founded in 1998 by Tom Kulzer. The company is headquartered in Pennsylvania, USA, and has been providing email marketing solutions to businesses and organizations of all sizes for over two decades. AWeber is a popular choice for businesses looking to create and manage email campaigns, build relationships with customers, and grow their businesses.
AWeber’s main features include email automation, a drag-and-drop email editor, a landing page builder, email analytics, and integrations with various third-party apps. Its automation feature allows users to set up triggered emails based on specific actions such as sign-ups, clicks, and purchases. The drag-and-drop email editor makes it easy for users to create professional-looking emails without any coding knowledge. The landing page builder feature allows users to create custom landing pages to convert website visitors into subscribers.
AWeber also offers excellent customer support and resources such as blog posts, video tutorials, and webinars to help users get the most out of the software. The company has received numerous awards for its customer service, including the Stevie Award for Customer Service Department of the Year.
Overall, AWeber is a reliable email marketing software that offers a user-friendly interface, excellent features, and exceptional customer support. It is an excellent choice for businesses looking to create and manage successful email campaigns.
GetResponse
GetResponse is an email marketing software founded in 1998 by Simon Grabowski. The company is headquartered in Poland and has since expanded to serve customers worldwide. GetResponse offers a range of marketing tools, including email marketing, landing pages, marketing automation, webinars, and CRM integration.
One of the key features of GetResponse is its drag-and-drop email editor, which allows users to create professional-looking emails without any coding knowledge. Its automation workflows enable businesses to send targeted and personalized emails based on subscriber behavior, such as clicks, opens, and purchases. The landing page builder feature allows users to create custom landing pages to convert website visitors into subscribers.
GetResponse also has a strong focus on webinars, making it an ideal platform for businesses that want to conduct online events. The software has a built-in webinar platform that includes features such as screen sharing, live chat, and polls.
Furthermore, GetResponse offers CRM integration, which enables businesses to manage their customer relationships and interactions more effectively. The software integrates with popular CRM platforms such as Salesforce, HubSpot, and Zoho CRM.
Overall, GetResponse is a comprehensive email marketing software that offers a wide range of tools and features to help businesses grow their audience and engage with their customers effectively. Its user-friendly interface, automation capabilities, and webinar platform make it an excellent choice for businesses of all sizes.
ActiveCampaign
ActiveCampaign is a cloud-based marketing automation software founded in 2003 by Jason VandeBoom. The company is headquartered in Chicago, Illinois, and has since expanded to serve customers worldwide. ActiveCampaign provides businesses with a range of marketing tools, including email marketing, marketing automation, CRM, and sales automation.
One of the key features of ActiveCampaign is its automation capabilities. The software offers a visual automation builder that allows users to create complex workflows based on customer behavior. These workflows can trigger targeted and personalized emails, SMS messages, and other actions that help businesses engage with their customers more effectively.
ActiveCampaign also offers a CRM that integrates with its automation features. The CRM allows businesses to manage their customer data, interactions, and sales all in one place. Its sales automation capabilities enable businesses to automate their sales processes, including lead scoring, deal tracking, and pipeline management.
Furthermore, activecampaign’s email marketing features include a drag-and-drop email editor, customizable email templates, and A/B testing. The software also provides in-depth reporting and analytics, allowing businesses to measure the effectiveness of their marketing campaigns and make data-driven decisions.
Overall, ActiveCampaign is a powerful marketing automation software that offers a wide range of tools and features to help businesses automate their marketing, sales, and customer management processes. Its user-friendly interface, automation capabilities, and CRM integration make it an excellent choice for businesses looking to streamline their marketing and sales processes.
Drip
Drip is a cloud-based email marketing and CRM software founded in 2013 by Rob Walling and Derrick Reimer. The company is headquartered in Minneapolis, Minnesota, and has since expanded to serve customers worldwide. Drip provides businesses with a range of marketing tools, including email marketing, marketing automation, and CRM.
One of the key features of Drip is its visual workflow builder, which allows users to create complex automation workflows based on customer behavior. These workflows can trigger targeted and personalized emails, SMS messages, and other actions that help businesses engage with their customers more effectively.
Drip also offers advanced segmentation capabilities, which enable businesses to create targeted lists based on customer behavior, demographics, and other criteria. Its email marketing features include a drag-and-drop email editor, customizable email templates, and A/B testing. The software also provides in-depth reporting and analytics, allowing businesses to measure the effectiveness of their marketing campaigns and make data-driven decisions.
Furthermore, Drip’s CRM integration enables businesses to manage their customer data, interactions, and sales all in one place. Its sales automation capabilities enable businesses to automate their sales processes, including lead scoring, deal tracking, and pipeline management.
Overall, Drip is a powerful email marketing and CRM software that offers a wide range of tools and features to help businesses automate their marketing, sales, and customer management processes. Its user-friendly interface, automation capabilities, and advanced segmentation make it an excellent choice for businesses looking to streamline their marketing and sales processes.
ConvertKit
ConvertKit is a cloud-based email marketing software founded in 2013 by Nathan Barry. The company is headquartered in Boise, Idaho, and has since expanded to serve customers worldwide. ConvertKit provides businesses with a range of marketing tools, including email marketing, marketing automation, and landing pages.
One of the key features of ConvertKit is its visual automation builder, which allows users to create complex automation workflows based on customer behavior. These workflows can trigger targeted and personalized emails, allowing businesses to engage with their customers more effectively.
ConvertKit also offers advanced segmentation capabilities, which enable businesses to create targeted lists based on customer behavior, demographics, and other criteria. Its email marketing features include a visual email editor, customizable email templates, and A/B testing. The software also provides in-depth reporting and analytics, allowing businesses to measure the effectiveness of their marketing campaigns and make data-driven decisions.
Furthermore, ConvertKit’s landing page builder enables businesses to create custom landing pages to convert website visitors into subscribers. The software also offers integrations with popular third-party apps, including Shopify, WordPress, and Zapier.
Overall, ConvertKit is a powerful email marketing software that offers a wide range of tools and features to help businesses automate their marketing processes. Its user-friendly interface, automation capabilities, advanced segmentation, and landing page builder make it an excellent choice for businesses looking to grow their audience and engage with their customers effectively.
FSSI Splash
Welcome to FSSI Splash, your destination for advanced direct mail marketing solutions. We specialize in personalized, data-driven campaigns that drive exceptional results. With cutting-edge print and digital services, we cater to diverse industries, delivering tailored experiences that engage your audience effectively. Partner with FSSI Splash and unlock the potential of advanced direct mail marketing.
Marketo
Marketo is a cloud-based marketing automation software founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi. The company is headquartered in San Mateo, California, and has since been acquired by Adobe. Marketo provides businesses with a range of marketing tools, including email marketing, lead generation, lead nurturing, and analytics.
One of the key features of Marketo is its lead management capabilities, which enable businesses to capture leads from various sources and manage them in a single platform. Its lead nurturing feature allows businesses to engage with their leads through targeted and personalized emails, helping to convert them into customers.
Marketo also offers advanced segmentation capabilities, which enable businesses to create targeted lists based on customer behavior, demographics, and other criteria. Its email marketing features include a drag-and-drop email editor, customizable email templates, and A/B testing. The software also provides in-depth reporting and analytics, allowing businesses to measure the effectiveness of their marketing campaigns and make data-driven decisions.
Furthermore, Marketo’s integration with Adobe enables businesses to manage their customer data, interactions, and sales all in one place. Its sales automation capabilities enable businesses to automate their sales processes, including lead scoring, deal tracking, and pipeline management.
Overall, Marketo is a powerful marketing automation software that offers a wide range of tools and features to help businesses automate their marketing and sales processes. Its integration with Adobe, advanced segmentation, and lead management capabilities make it an excellent choice for businesses looking to streamline their marketing and sales processes.
SendGrid
SendGrid is a cloud-based email delivery platform that provides reliable email infrastructure for businesses and developers. Founded in 2009, SendGrid has grown to become one of the leading email service providers in the world, sending over 1.5 billion emails per day to over 100,000 customers.
The platform offers a suite of tools that allows businesses to easily send and manage large volumes of emails, including transactional emails, marketing campaigns, and automated messages. Its features include email templates, open and click tracking, A/B testing, email scheduling, and more.
One of the key benefits of SendGrid is its deliverability expertise. The platform uses machine learning algorithms to optimize email delivery, ensuring that messages are delivered to the recipient’s inbox and not marked as spam.
SendGrid also offers a range of integrations with other platforms and tools, including Salesforce, Shopify, and WordPress, making it easy for businesses to incorporate email into their existing workflows.
In 2018, SendGrid was acquired by Twilio, a cloud communications platform, to provide a more comprehensive set of communication tools to developers and businesses. Today, SendGrid continues to be a reliable and trusted email delivery platform for businesses of all sizes.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create and manage highly personalized and targeted marketing campaigns across multiple channels. It allows companies to connect with their customers through email, mobile, social media, advertising, and other digital channels.
The platform provides a range of features and tools that can help businesses to create and manage their marketing campaigns, including email marketing, social media marketing, mobile messaging, digital advertising, and web personalization. It also offers analytics and reporting capabilities, allowing businesses to measure the effectiveness of their campaigns and make data-driven decisions.
One of the key advantages of Salesforce Marketing Cloud is its ability to integrate with other Salesforce products, such as Sales Cloud and Service Cloud. This allows businesses to create a complete customer view, enabling them to deliver more personalized experiences across the entire customer journey.
Salesforce Marketing Cloud is a popular choice for businesses of all sizes and industries, from small startups to large enterprises. Its ease of use, flexibility, and scalability make it an ideal solution for businesses looking to enhance their digital marketing efforts and improve their customer engagement.
Emma
Emma is a cloud-based email marketing platform designed for small to mid-sized businesses. It was founded in 2003 and acquired by Campaign Monitor in 2018. Emma provides its users with an intuitive, easy-to-use interface and a range of features to create and manage effective email marketing campaigns.
One of the key features of Emma is its automation capabilities. Users can create automated workflows that trigger certain actions based on specific user behavior, such as opening an email or clicking a link. This allows businesses to send targeted, personalized emails to their subscribers at the right time, increasing engagement and conversion rates.
Another notable feature of Emma is its drag-and-drop email builder. The tool allows users to create professional-looking emails without any coding skills. The platform also offers customizable templates, making it easy for users to create visually appealing emails that align with their brand.
Emma provides users with real-time analytics and reporting, allowing businesses to track the success of their campaigns and make data-driven decisions. The platform also integrates with a range of third-party tools, including Shopify, Salesforce, and Zapier, making it easy for users to connect their email marketing efforts to other areas of their business.
Overall, Emma is a powerful and user-friendly email marketing platform suitable for businesses of all sizes. Its automation capabilities, drag-and-drop email builder, and real-time analytics make it a popular choice among marketers looking to enhance their email marketing efforts.
Mailjet
Mailjet is a cloud-based email marketing and automation platform that provides businesses with an all-in-one solution for managing their email campaigns. Founded in 2010, Mailjet has quickly grown to become one of the leading email service providers in Europe and has expanded its reach to customers worldwide.
With Mailjet, users can create and send personalized emails, track their performance, and automate their campaigns using advanced tools and features. The platform is designed to be user-friendly, with drag-and-drop editors, customizable templates, and real-time analytics that help businesses optimize their email marketing strategies.
Mailjet also offers a range of APIs and integrations, allowing customers to connect their email campaigns with their existing systems and applications. This includes integrations with popular e-commerce platforms like Shopify and Magento, as well as CRM tools like Salesforce and HubSpot.
One of the standout features of Mailjet is its focus on deliverability. The platform uses advanced algorithms to ensure that emails are delivered to inboxes and not caught in spam filters. Additionally, Mailjet provides users with detailed delivery reports and insights, allowing them to identify and address any issues that may be affecting their email campaign performance.
Overall, Mailjet is a reliable and effective email marketing platform that offers a range of features and integrations to help businesses succeed in their email marketing efforts.
ActiveTrail
ActiveTrail is a cloud-based email marketing and automation platform that provides businesses with a comprehensive solution for managing their email campaigns. Founded in 2007, ActiveTrail has grown to become one of the leading email service providers in Israel and has expanded its reach to customers worldwide.
With ActiveTrail, users can create and send personalized emails, track their performance, and automate their campaigns using advanced tools and features. The platform is designed to be user-friendly, with drag-and-drop editors, customizable templates, and real-time analytics that help businesses optimize their email marketing strategies.
ActiveTrail also offers a range of advanced features, including A/B testing, segmentation, and dynamic content, allowing users to create highly-targeted and relevant email campaigns. Additionally, the platform integrates with popular e-commerce platforms like Shopify and WooCommerce, as well as CRM tools like Salesforce and HubSpot.
One of the standout features of ActiveTrail is its focus on customer support. The platform provides users with a dedicated account manager and offers 24/7 support via phone, email, and live chat. Additionally, ActiveTrail provides users with a comprehensive knowledge base and training resources to help them get the most out of the platform.
Overall, ActiveTrail is a reliable and feature-rich email marketing platform that offers excellent customer support and a range of advanced features to help businesses succeed in their email marketing efforts.
iContact
iContact is a cloud-based email marketing and automation platform that provides businesses with an all-in-one solution for managing their email campaigns. Founded in 2003, iContact has grown to become one of the leading email service providers in the United States, serving over 1 million customers worldwide.
With iContact, users can create and send personalized emails, track their performance, and automate their campaigns using advanced tools and features. The platform is designed to be user-friendly, with drag-and-drop editors, customizable templates, and real-time analytics that help businesses optimize their email marketing strategies.
iContact also offers a range of advanced features, including A/B testing, segmentation, and dynamic content, allowing users to create highly-targeted and relevant email campaigns. Additionally, the platform integrates with popular e-commerce platforms like Shopify and WooCommerce, as well as CRM tools like Salesforce and HubSpot.
One of the standout features of iContact is its focus on customer support. The platform provides users with a dedicated account manager and offers 24/7 support via phone, email, and live chat. Additionally, iContact provides users with a comprehensive knowledge base and training resources to help them get the most out of the platform.
Overall, iContact is a reliable and feature-rich email marketing platform that offers excellent customer support and a range of advanced features to help businesses succeed in their email marketing efforts.
Omnisend
Omnisend is a powerful omnichannel marketing automation platform that provides e-commerce businesses with a comprehensive suite of tools to engage with their customers across multiple channels. The company was founded in 2014 and is headquartered in London, UK.
Omnisend’s platform allows businesses to communicate with their customers via email, SMS, web push notifications, Facebook Messenger, WhatsApp, and more. The platform also includes a range of automation features, such as abandoned cart emails, welcome series, and order follow-up campaigns, which can be customized to fit the needs of each business.
Other key features of Omnisend include a user-friendly drag-and-drop email editor, advanced segmentation capabilities, and detailed reporting and analytics. The platform also integrates seamlessly with a wide range of e-commerce platforms, including Shopify, WooCommerce, and Magento.
One of the unique features of Omnisend is its ability to create dynamic content that adapts to each recipient’s preferences and behavior. For example, businesses can use Omnisend to send personalized product recommendations to customers based on their previous purchases and browsing history.
Overall, Omnisend is a powerful and versatile marketing automation platform that can help e-commerce businesses engage with their customers more effectively across multiple channels.
Sharpspring
SharpSpring is a cloud-based marketing automation platform designed for businesses of all sizes. Founded in 2012 and headquartered in Gainesville, Florida, SharpSpring offers a comprehensive suite of tools for managing and automating marketing campaigns across multiple channels.
One of the key features of SharpSpring is its intuitive visual workflow builder, which allows businesses to create complex, multi-step campaigns with ease. The platform also includes a range of automation features, such as lead scoring, behavior-based segmentation, and triggered emails, which help businesses engage with their customers more effectively.
Other key features of SharpSpring include a powerful CRM system, social media management tools, and detailed reporting and analytics. The platform also integrates seamlessly with a wide range of third-party applications, including Salesforce, Zapier, and Google Analytics.
One of the unique features of SharpSpring is its agency-focused business model, which allows marketing agencies to white-label the platform and offer it to their clients as part of their own service offerings. This makes SharpSpring an ideal choice for marketing agencies looking to streamline their operations and offer a comprehensive suite of marketing services to their clients.
Overall, SharpSpring is a powerful and versatile marketing automation platform that can help businesses of all sizes improve their marketing effectiveness and drive better results.
FAQS
What is SaaS email marketing?
SaaS email marketing is the use of email marketing campaigns by Software as a Service (SaaS) companies to promote and market their service offerings.
Is email an example of SaaS?
The email itself is not an example of SaaS, but email marketing platforms like Mailchimp, HubSpot, and Constant Contact are SaaS examples.
How do I write a SaaS email?
To write a SaaS email, focus on providing helpful content, personalizing messaging, and targeting campaigns to specific audiences.
What is a SaaS marketing strategy?
A SaaS marketing strategy involves targeting the right audience, building a strong brand, creating helpful content, and using a variety of marketing channels to promote your service offering.
Is Gmail a SaaS service?
Gmail is a SaaS service, as it is a cloud-based email platform that is accessed through a web browser.
Conclusion
SaaS email marketing is a powerful tool that businesses can use to reach their target audience, promote their brand, and drive sales. The 20 best companies for SaaS email marketing offer a wide range of features and options to suit different business needs. By choosing the right SaaS email marketing platform, businesses can create effective email campaigns that drive results and help them achieve their marketing goals.
